It is imperative to mention that though the users give their consent voluntarily, in the absence of negotiating power, the same is not an informed and prudent choice. By consenting to such privacy policy, users end up trading their personal information to play a game as harmless as Ludo. Ludo King might be free to download intrinsically, but in order to access it, the app operators seek users’ consent to access, collect, store, and share their personal and non-personal data with third parties.
With over five million reviews, four ratings, and a hundred million plus downloads on just Android phone platforms, it is one of the most beloved free gaming applications among the people belonging to all age- groups. It features famous pop singer Mika Singh. It is widely advertised on television and Youtube channels in the form of a song that claims the application to be the best in its domain. Though it was launched in 2016, it has recently risen to fame amidst the nation-wide lockdown due to the COVID-19 pandemic. Ludo can be described as the modern version of the royal game of Pachisi that originated in medieval India and was played between kings and queens in ancient times. It follows the traditional rules and old school look of the Ludo board game.
It is readily available on IOS, Android, Kindle, and Windows smartphone platforms. Ludo King is a free-to-play mobile game application developed by an Indian company named Gametion Technologies Private Limited.
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